Turn Branding on Its Head : A Cheeseburger's Tale
Ever pondered what it would necessitate to transform a humble cheeseburger into a marketing sensation? Well, our pal Carl the Cheeseburger is about to show us just that. Carl's been feeling a little bland . He knows his traditional recipe is tasty , but he's desiring something more. He wants to stand out in a world of sandwiches. That's where the m